Problem: Create a 4-6 second animation featuring a domestic animal that a local humane society could use to drive up adoptions.

My Solution: Design an Easter campaign for “Athens Humane Society”

Rather than just animating a cute animal, I wanted to take it a step further and both brand my fake Athens Humane Society and create a 6 second campaign for this company that could actually launch on Instagram today; and, since Easter and rabbits go hand in hand, I thought they would be the perfect match for this promo video. To amp up the Easter vibe, I strayed from red, black, and white ( my favorite colors to use in design) and used pastel colors for the Easter eggs, text, rabbit, and AHS logo. To round out the video and make it more authentic, I added a sweet audio clip!